Unscripted is an engaging, beautifully designed, accessibly priced hotel in the sea of homogenous product in the upscale hotel space.
As Senior Art Director, I was responsible for creating the overall look and feel for the hotel and its restaurant concept. This task included designing two brand identities (logo, font selection, color palette) and supporting print and digital collateral for the properties. Supplying initial interior design direction was also part of my role.
I designed the print piece below which introduces the new hotel brand and the on-property experience. The magazine is used by sales teams to introduce Unscripted's interior design program, restaurant partnerships, and amenities to hotel developers.
Unscripted initially offered two food and beverage options. We created a new brand called Portolano as well as proposed a collaboration with Le Pain Quotidien.
The following print ads were created to highlight the hotel brand's offerings such as wellness centers.
Below, are two examples of location-specific advertisements. These designs focus on attractions close to the hotel.