A+E Networks x Katz Delicatessen Activation
A+E Networks and Katz Deli came together to collaborate on a food truck activation around 9 locations in New York City during the second week of May 2018. This ad sales driven activation was for invite-only guests to be a part of a unique experience with Katz Deli x A+E by offering curated lunches, expression through brand conversation and combining something familiar to create a synaptic connection. Interaction of brand engagement through a custom hashtag #aenetworks drove empathy and illustrated how brands can play an important role in being part of community.
Initial design directions: