A+E Networks x Katz Delicatessen Activation
A+E Networks and Katz Deli came together to collaborate on a food truck activation around 9 locations in New York City during the second week of May 2018. This ad sales driven activation was for invite-only guests to be a part of a unique experience with Katz Deli x A+E by offering curated lunches, expression through brand conversation and combining something familiar to create a synaptic connection. Interaction of brand engagement through a custom hashtag #aenetworks drove empathy and illustrated how brands can play an important role in being part of community.
Initial design directions:
I animated the team's favorite design, however in the end the more conservative design was chosen
The final directions
At the site of the truck wrap
Printed material for the servers and patrons
Our social post and those of fans