![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/12e3e580-e187-4d38-8d8f-bcfac88ce303_rw_1200.jpg?h=f1111e34ccebbd3caebf9f3edbd0817b)
A+E Networks x Katz Delicatessen Activation
A+E Networks and Katz Deli came together to collaborate on a food truck activation around 9 locations in New York City during the second week of May 2018. This ad sales driven activation was for invite-only guests to be a part of a unique experience with Katz Deli x A+E by offering curated lunches, expression through brand conversation and combining something familiar to create a synaptic connection. Interaction of brand engagement through a custom hashtag #aenetworks drove empathy and illustrated how brands can play an important role in being part of community.
Initial design directions:
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/1beb4f5e-947a-4341-8d5d-e8ce69aa458d_rw_3840.png?h=76782993cad9b1ac444d1d893eddc208)
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/91c206d2-f97d-4e45-ba3c-0e20d006c15d_rw_3840.png?h=26a279c449e020a0628f13907c20e3c1)
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/e7d2cf62-769c-4b55-9cfe-599e5196a26b_rw_3840.png?h=a29fce5596805678a6a5bb14913bdcb7)
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![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/c985b74e-f784-4811-9f44-7898a9b40427_rw_3840.png?h=a18ce87559733df36bf11771e45b5280)
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/a39df01b-e626-4e81-b431-d185f4e2abaa_rw_3840.png?h=e797d9d8abbaa9830fa7437c759d42df)
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/52e5c0ce-9937-4afb-af1f-a529174d6967_rw_3840.png?h=8928325df75a0ab448b257fd41fe5faa)
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/9c9f3ed6-4887-4e33-9fab-124e6a2a05b8_rw_3840.png?h=109014c5cd9a6c46dda68a5bb9ce2c37)
I animated the team's favorite design, however in the end the more conservative design was chosen
The final directions
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/136d842e-413f-49db-8e9c-d0989a52b81e_rw_1920.jpg?h=dd5e389947f98822ea20739d4af61266)
At the site of the truck wrap
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/5fb11375-26ef-4159-b840-23cb3e15281f_rw_3840.jpg?h=d97eb01737d9e8bcb050d9e2c37e3c74)
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Printed material for the servers and patrons
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/84fe6c53-0c00-4a60-9ce5-cbd9d5904bb2_rw_600.jpg?h=49de85dda79949de11d4dacdfdcd0734)
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Our social post and those of fans
![](https://cdn.myportfolio.com/099668ff8519571e33c992973a89230d/4de70b8d-c90b-4757-b8d9-8c300f99f186_rw_600.jpg?h=5ce00aebc2bdce3e92222e3ea4ccba6e)
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