Time Hotels is an upper upscale lifestyle brand on the cusp of luxury, it caters to a clientele looking for progressively designed spaces and forward-thinking dining options without a more refined approach. Sidestepping the raucous nightclub scene, its properties feature a more sophisticated lounge feel. Boutique in its ethos regardless of room count, Time offers a more evolved perspective on the lifestyle hotel movement. Beginning with The Time Hotel itself in 1999, the brand now caters to consumers seeking a stylish, relevant option for well-located, well-designed accommodations in gateway locations.
Working in tandem with Rockwell Group's interior designs, my task was to design the logo, color palette, sales and hotel collateral, as well as art direct the mobile app and website development.