Lia Strasser’s Social Media animation was featured on Book of the Month Club's social media channels. Book of the Month is a hip, well-connected reader’s paradise, and a great way to discover and read fantastic new books each month. I chose to feature Dark Matter by Blake Crouch for this pensive pool-side scene. As book reviewer Penny Mann writes for Amazon Book Review: "Dark Matter will not just hold your attention cover to cover, but will continue to confront you far past the last sentence.
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Direct Link:
https://www.instagram.com/p/BJSszimhsmT/?taken-by=bookofthemonthclub&hl=en
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Related Links:
bookofthemonth.com
www.amazon.com/Dark-Matter-Novel
Lia Strasser Beach Modern Luxury Cristina Cuomo
Lia Strasser Beach Modern Luxury Cristina Cuomo
Illustrations published in Beach Magazine, Modern Luxury. Cristina Cuomo is the Editor-in-chief of Manhattan and Beach magazines and surfer mom of three. It was such an honor collaborating with this brilliant and accomplished woman who has an eye for the beautiful things in this world (she also hosts PBS' Best Places to Live).
I styled the mysterious bathing beauty on a turkish towel I purchased two years ago at the marché St Remy de Provence. This towel was recommended to me as a must-have travel item by my close friend, art curator and consultant Pascale Goldenstein. I'm so grateful for this recommendation as the towel became my indispensable travel companion throughout Europe, Asia, Mexico, and the Caribbean this past year.
The Hamptons Film Festival illustration features my favorite bracelet by jewelry designer and my mother, Pam Older. My phenomenal mom is one of the most brave and inspiring women I know. She is a luminous entrepreneur and has restarted her life and career more than once to finally come full-circle to a lifelong creative passion, jewelry making. After studying art and metalsmithing in college, my mother moved to New York City where she pursued a publishing profession beginning at Redbook, then Esquire (where she met my father, Todd Strasser), Children's Television Workshop (once I was born - yay, Sesame Street), Time Magazine and The New Yorker Magazine. She rediscovered her passion for jewelry in 2002 after taking a few beading classes after hours at my high school and started Pam Older Designs in 2003.  
My illustration and my mother's designs have a very similar aesthetic. My mom's color sensibility makes her elegant handcrafted jewelry special. Her style is organic, feminine-classic with a modern twist. We both find inspiration in pleasing our clients / customers and she is a wonderful teacher to her assistants on what makes a successful design.
As if all this was not enough to humble even the greatest of mountains, my mother was featured in "Finding The Career of Your Dreams" in Oprah Magazine and profiled in an article about passionate New Yorkers in the Westchester Wag. She is an Editor's Pick in Westchester Magazine, and has a chapter about her life in More Magazine's 287 Secrets of Reinventing Your Life: Big and Small Ways to Embrace New Possibilities. In 2013 she was national runner-up in About.com's Reader's Choice Contest for the Best Handmade Jewelry Designer.
Pam Older Designs jewelry is carried in many galleries & shops in the United States, including the Down Under, The Artisans Shop and Gallery, Vis-a-Vis, and Mattei Galleria. Pam is especially proud of the pieces she makes for the Sundance Catalog. Pam also does custom work!
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Direct Links:
http://digital.modernluxury.com/publication/?i=331913&ver=html5&p=36
http://digital.modernluxury.com/publication/?i=327868&ver=html5&p=108#
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Related Links:
modernluxury.com
modernluxury.com/the-hamptons 
pgartventure.com
turkish-t.com
pamolderdesigns.com
Illustrated advertisement for Dream Hotel Group's Meatpacking hotel, Dream Downtown. I created this ad when I was an art director at Dream Hotel Group working under the brilliant visionary and one of hospitalitydesign.com's Next Gen Brendan McNamara. I drew this ad using the digital illustration app Procreate on the iPad. Brendan and I brainstormed the concept with Nylon Magazine's demographic in mind. The ad depicts a romantic fall sunset on the hotel's PH-D Rooftop Lounge.
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Related links:
http://www.nylon.com/
http://phdlounge.com/home/
http://www.dreamhotels.com/downtown
http://www.hdnextgenforum.com/brendan-mcnamara/
http://procreate.si/
Watercolor featured on theworkingsurfergirl.com
The editor, Nahid El Massnaoui, is a Moroccan professional surfer*, a sharp entrepreneur, and has an impeccable eye for beauty & fashion. She balances work and play as brilliantly as she balances on a surfboard. She has a positive attitude to life too, “As soon as I step into the water, a big smile draws on my face and whatever the conditions are like I feel accomplished.” Read on at theworkingsurfgirl.com.
*Nahid is also the first Moroccan surf girl to be featured on the cover of a surf magazine! Check out the story at: Surf Girl Magazine.
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Direct Link: 
http://theworkingsurfgirl.com/dawn-at-ditch-plains-montauk-by-lia-strasser/
Lia Strasser's portraits of Jessie Groveman and Tara Sowlaty.
Illustration featured on How You Glow’s Social media channels. This dual portrait was created in collaboration with How You Glow founders Jessie Groveman and Tara Sowlaty who believe in the positive vibrational energy that makes us GLOW from the inside out. HOW YOU GLOW is the lifestyle source for health-driven individuals seeking inspiration, nourishment, tips, tricks, and solutions on how to get the GLOW. HYG gives readers access to health trends, shoppable stories, product/restaurant/fitness/book reviews, monthly emails, and inventive nourishment.  But most importantly, they empower their readers to live delicious lives that make them light up from within.
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Direct Link:
https://www.instagram.com/p/BIptU-mD0SJ/?hl=en
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Related Link:
http://howyouglow.com/

My first cover illustration was a wonderful collaboration. After seeing an initial cover design from the publisher, Todd Strasser (my father and writer of young adult novels) asked I sketch some of his ideas. We sent the sketch to the art director at Candlewick who added a psychedelic background to convey a sense of space travel.

Read the full story and see the preliminary cover, drawings and inspirations here:
http://tod835.wix.com/beast-of-cretacea#!the-creation-of-the-cover/c8z7
It was an honor working on The Beast of Cretacea*, "a must-read maritime adventure story for a new generation." as described by School Library Journal. My father's work ethic and tireless determination has steered the course of both my brother, Geoffrey Strasser, and my careers as independent creatives. Our father taught us by example that success is based on 10% talent and 90% sweat. Geoff is a powerhouse of an audio engineer and his mixes can be heard on TV, Youtube, Spotify, and now on the silver screen. Though he is younger than me, he is still a professional mentor of mine. I'm convinced the all round talented sound virtuoso works harder and more focused than both my father and me combined. Thank god for his love Tiara Swain and equally talented and beautiful soul of a creative.
* The Beast of Cretacea communicates an important message about saving the environment and was published by Candlewich Press and Penguin Random House.
Lots of briny wet kisses to Salty Dog Paddle for sharing my SUP (Stand-up Paddleboard) Cartoon. SDP is a 100% volunteer based nonprofit pet-friendly SUP service with tours throughout the globe. The good vibes, and "party waves" (waves shared by multiple surfers) at Ditch Plains in Montauk, NY (one of my favorite east-coast breaks) inspired this cartoon. 
Like many New York based illustrators, my love of cartoons originated from The New Yorker Magazine where my mother Pam Older worked for 15 years. Some years later, my humorous approach to the world of art was fostered by a late mentor and incredible oil painter Michael Crawford, whom I met playing on The New Yorker Magazine's softball team in Central Park. It was during this summer that I interned for the highly esteemed Françoise Mouly, the art editor at The New Yorker since 1993, as well as director and designer of Toon Books. Both Michael and Françoise taught me invaluable lessons about the challenging and beautiful world of commercial art. 
 I styled the SUP ladies in Seea swimwear. Seea makes the most lovely swimsuits, bikinis, & rashguards. They fuse the elegance of retro design with modern cuts, fresh colors, and contemporary prints. “The name Seea comes from my love for the sea,” explains founder and designer, Amanda Chinchelli. “As an Italian, I pronounce the name ‘see-ah’. It’s a feminine word, with a musicality and beauty to it." Cut with waves in mind, each suit reflects a female surfer’s needs. Simply put, Seea is a celebration of the rhythm and grace of women’s surfing, and the magic of riding waves.
"We are women… We are the graceful sliders of the Seea.”

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